Voya Financial’s Behavioral Finance Institute for Innovation is a new research initiative focused on gaining deeper insights into the behaviors and decisions of Americans regarding their workplace retirement plans and broader financial planning activities. To launch the Institute, Voya teamed up with renowned behavioral economist Shlomo Benartzi, professor and co-chair of the Behavioral Decision-Making Group at UCLA Anderson School of Management, and John W. Payne, a professor from Duke University’s The Fuqua School of Business.

Through a series of pioneering studies, the goal of the Institute is to test novel concepts that could translate into large-scale solutions to help people save more and achieve better retirement outcomes.

For more information on Voya’s Behavioral Finance Institute for Innovation, visit Voya.com/BehavioralFinance (opens new window).

Research Studies

Findings from Voya’s Behavioral Finance Institute for Innovation research studies can be found here:

Using Decision Styles to Improve Financial Outcomes – Why Every Plan Needs a Retirement Check-Up (PDF)

How Do Consumers Respond When Default Options Push the Envelope? (PDF)


Separate from the research of the Institute, to support Voya’s public relations and marketing efforts, Voya conducted a brief omnibus poll to gain consumer insights on retirement plan behaviors and decision-making. 

The full survey and findings can be accessed through the link below.

Insights into Retirement Planning Behavior (PDF)